{"id":14288,"date":"2019-11-06T19:00:16","date_gmt":"2019-11-06T19:00:16","guid":{"rendered":"https:\/\/emailchef.com\/?p=14288"},"modified":"2019-11-25T09:22:54","modified_gmt":"2019-11-25T09:22:54","slug":"glossario-del-email-marketing-c","status":"publish","type":"post","link":"https:\/\/www.emailchef.com\/it\/blog-emailchef-academy\/glossario-del-email-marketing-c\/","title":{"rendered":"Glossario dell\u2019email marketing \u2013 C"},"content":{"rendered":"

CAN-SPAM<\/h3>\n

Abbreviazione di “‘Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003”. \u00c8 la legge degli Stati Uniti<\/strong> che delinea le regole per l’email marketing commerciale<\/strong>, fissando alcuni requisiti obbligatori per i messaggi a sfondo promozionale.<\/p>\n

In particolare, il CAN-SPAM garantisce ai destinatari il diritto di imporre lo stop all\u2019invio delle email<\/strong> e stabilisce le conseguenze per le violazioni della legge.<\/p>\n

Per quello che riguarda l’autorizzazione all\u2019invio delle email, non \u00e8 invece necessario richiedere il consenso esplicito dell\u2019utente<\/strong>. Questo \u00e8 il pi\u00f9 notevole elemento di differenziazione<\/a> rispetto al corrispondente regolamento europeo (GDPR).<\/p>\n

CASL<\/h3>\n

Legge anti-spam del Canada<\/strong>, equivalente del CAN SPAM statunitense. Il provvedimento \u00e8 entrato in vigore a giugno 2014.<\/p>\n

Clic per apertura (o click per open)<\/h3>\n

La percentuale che si ottiene del numero di clic diviso per il numero di aperture.<\/p>\n

Clic per email consegnate (o click per delivered)<\/h3>\n

La percentuale ottenuta dal numero di clic diviso per il numero di email inviate e arrivate a destinazione.<\/p>\n

Complaint rate (o percentuale di reclami)<\/h3>\n

Percentuale di quanti abbonati hanno contrassegnato un messaggio di posta elettronica come spam.<\/p>\n

Tieni d\u2019occhio questo valore!<\/strong> Ricevere costanti segnalazioni di spam abbassa la reputazione del tuo indirizzo IP e danneggia i tuoi tassi di consegna. Chiediti perch\u00e9<\/strong> le persone che hanno sottoscritto le tue email adesso le etichettano come spam.<\/p>\n

Content<\/h3>\n

Tutto il materiale all\u2019interno di un messaggio email: testi, immagini, video, animazioni e collegamenti.<\/p>\n

Conversione<\/h3>\n

Quando un destinatario di posta elettronica esegue l’azione desiderata<\/strong> in base alle istruzioni contenute nel messaggio.<\/p>\n

Classici esempi di conversione<\/strong> sono la sottoscrizione di un form, il download di un documento, l\u2019iscrizione a una webinar, la registrazione a un servizio, l\u2019acquisto di un prodotto.<\/p>\n

Il dato espresso in percentuale \u00e8 il tasso di conversione, misura reale del successo della tua campagna email<\/strong>.<\/p>\n

CRM<\/h3>\n

“Customer relationship management” \u00e8 una tecnologia per gestire<\/strong> (attraverso un applicativo) le relazioni e le interazioni della tua azienda con clienti<\/strong> e potenziali clienti. Sul mercato esiste un grande numero di sistemi CRM<\/a>.<\/p>\n

CTR (o o click through rate, percentuale di clic)<\/h3>\n

La percentuale che mostra quanti abbonati hanno fatto clic su un collegamento all\u2019interno dell\u2019email ricevuta<\/strong>. Il valore si ottiene dal numero di clic univoci (molti utenti cliccano sui link pi\u00f9 di una volta) diviso per il numero totale di clic sugli URL.<\/p>\n

CSS<\/h3>\n

Un linguaggio informatico che, in maniera paragonabile all\u2019HTML, \u00e8 utilizzato per progettare email e pagine web. \u00c8 l\u2019acronimo di \u201ccascading style sheets\u201d.<\/p>\n

CTA (o Call to Action)<\/h3>\n

Il classico bottone<\/strong> (contenente un link) che trovi in quasi tutte le email di marketing e che ti invita a intraprendere un\u2019azione<\/strong>. Pu\u00f2 presentarsi anche come un semplice link su cui sei invitato a cliccare.<\/p>\n","protected":false},"excerpt":{"rendered":"

CAN-SPAM, CTR e conversione sono solo alcuni dei termini chiave dell’email marketing che non dovresti ignorare.<\/p>\n","protected":false},"author":11,"featured_media":14292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[126],"tags":[],"class_list":["post-14288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-emailchef-academy"],"acf":[],"yoast_head":"\nGlossario dell\u2019email marketing \u2013 C - Emailchef<\/title>\n<meta name=\"description\" content=\"CAN-SPAM, CTR e conversione sono solo alcuni dei termini chiave dell'email marketing che non dovresti ignorare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailchef.com\/it\/blog-emailchef-academy\/glossario-del-email-marketing-c\/\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/it\\\/blog-emailchef-academy\\\/glossario-del-email-marketing-c\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/it\\\/blog-emailchef-academy\\\/glossario-del-email-marketing-c\\\/\"},\"author\":{\"name\":\"Michele\",\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/#\\\/schema\\\/person\\\/f83eaaa673d777a37f58077c6d05d383\"},\"headline\":\"Glossario dell\u2019email marketing \u2013 C\",\"datePublished\":\"2019-11-06T19:00:16+00:00\",\"dateModified\":\"2019-11-25T09:22:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/it\\\/blog-emailchef-academy\\\/glossario-del-email-marketing-c\\\/\"},\"wordCount\":451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/it\\\/blog-emailchef-academy\\\/glossario-del-email-marketing-c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emailchef.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/glossario-c.png\",\"articleSection\":[\"Emailchef Academy\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.emailchef.com\\\/it\\\/blog-emailchef-academy\\\/glossario-del-email-marketing-c\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/it\\\/blog-emailchef-academy\\\/glossario-del-email-marketing-c\\\/\",\"url\":\"https:\\\/\\\/www.emailchef.com\\\/it\\\/blog-emailchef-academy\\\/glossario-del-email-marketing-c\\\/\",\"name\":\"Glossario dell\u2019email marketing \u2013 C - 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