{"id":1541,"date":"2014-09-22T08:38:02","date_gmt":"2014-09-22T08:38:02","guid":{"rendered":"http:\/\/emailchef.com\/?page_id=1541"},"modified":"2014-10-27T09:33:59","modified_gmt":"2014-10-27T09:33:59","slug":"vue-densemble-et-importance-des-rapports","status":"publish","type":"page","link":"https:\/\/www.emailchef.com\/fr\/base-de-connaissance\/vue-densemble-et-importance-des-rapports\/","title":{"rendered":"Vue d’ensemble et importance des rapports"},"content":{"rendered":"

Le but de toute campagne d’email marketing est d’obtenir des r\u00e9sultats<\/b>. Que le r\u00e9sultat souhait\u00e9 est de faire cro\u00eetre votre base de donn\u00e9es d’abonn\u00e9s, g\u00e9n\u00e9rer plus de prospects<\/i> pour votre entreprise ou de vendre plus de produts, il n’y a qu’une seule fa\u00e7on de savoir si vous \u00eates en train d’arriver \u00e0 vos objectifs. Si vous ne suivez pas vos r\u00e9sultats avec de l’analyse <\/b>digitale <\/b>de qualit\u00e9<\/b>, vous ne pouvez jamais vraiment savoir si vos campagnes sont efficaces.<\/p>\n

Quelle que soit la nature de votre entreprise, il y a un certain nombre de donn\u00e9es que vous devez conna\u00eetre. Garder un \u0153il sur eux vous aidera \u00e0 d\u00e9terminer comment vous allez, mais ils peuvent aussi vous permettre d’am\u00e9liorer vos performances <\/b>et de cr\u00e9er des campagnes futures plus efficaces<\/b>.<\/p>\n

Tout aussi important, savoir quelles parties de votre campagne ne fonctionnent pas<\/b>, rende plus facile d’am\u00e9lliorer votre message et \u00e9viter des erreurs co\u00fbteuses<\/b>. Le suivi des facteurs comme les taux de clics, le taux de conversion, le taux d’ouverture, le taux de bouncebacks, et le ROI est la meilleure fa\u00e7on de mesurer l’efficacit\u00e9 de vos campagnes actuelles et construire sur ce succ\u00e8s celles suivantes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le but de toute campagne d’email marketing est d’obtenir des r\u00e9sultats. Que le r\u00e9sultat souhait\u00e9 est de faire cro\u00eetre votre base de donn\u00e9es d’abonn\u00e9s, g\u00e9n\u00e9rer plus de prospects pour votre entreprise ou de vendre plus de produts, il n’y a qu’une seule fa\u00e7on de savoir si vous \u00eates en train d’arriver \u00e0 vos objectifs. Si […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-1541","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nVue d'ensemble et importance des rapports - Emailchef<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailchef.com\/fr\/base-de-connaissance\/vue-densemble-et-importance-des-rapports\/\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emailchef.com\\\/fr\\\/base-de-connaissance\\\/vue-densemble-et-importance-des-rapports\\\/\",\"url\":\"https:\\\/\\\/www.emailchef.com\\\/fr\\\/base-de-connaissance\\\/vue-densemble-et-importance-des-rapports\\\/\",\"name\":\"Vue d'ensemble et importance des rapports - 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