{"id":46834,"date":"2021-07-23T14:40:25","date_gmt":"2021-07-23T14:40:25","guid":{"rendered":"https:\/\/seo.emailchef.com\/?page_id=46834"},"modified":"2021-07-23T14:40:49","modified_gmt":"2021-07-23T14:40:49","slug":"gdpr-2020-shrnuti-narizeni-eu-po-zruseni-stitu-na-ochranu-soukromi","status":"publish","type":"page","link":"https:\/\/www.emailchef.com\/cs\/gdpr-2020-shrnuti-narizeni-eu-po-zruseni-stitu-na-ochranu-soukromi\/","title":{"rendered":"GDPR 2020: Shrnut\u00ed na\u0159\u00edzen\u00ed EU po zru\u0161en\u00ed \u0161t\u00edtu na ochranu soukrom\u00ed"},"content":{"rendered":"

\"GDPR<\/p>\n

Soudn\u00ed dv\u016fr Evropsk\u00e9 unie v \u010dervenci lo\u0148sk\u00e9ho roku prohl\u00e1sil \u00farove\u0148 ochrany osobn\u00edch \u00fadaj\u016f poskytovanou \u0161t\u00edtem EU-USA na ochranu soukrom\u00ed za nedostate\u010dnou. Podle rozhodnut\u00ed soudu nevyhovuje \u0161t\u00edt po\u017eadavk\u016fm GDPR. Mnoho americk\u00fdch spole\u010dnost\u00ed zpracov\u00e1vaj\u00edc\u00edch \u00fadaje evropsk\u00fdch u\u017eivatel\u016f (nap\u0159. Mailchimp<\/strong>, Active Campaign<\/strong>, Campaign Monitor<\/strong> a ostatn\u00ed poskytovatel\u00e9 marketingov\u00e9ho softwaru s p\u0159edn\u00edm postaven\u00edm na trhu<\/strong>, nap\u0159. Sendgrid<\/strong>, SMTP.com<\/strong> a Mailgun<\/strong>, stejn\u011b jako ostatn\u00ed profesion\u00e1ln\u00ed SMTP slu\u017eby<\/strong>) zalo\u017eilo sv\u016fj obchodn\u00ed model na tomto \u0161t\u00edtu na ochranu soukrom\u00ed. Tyto spole\u010dnosti o\u010dek\u00e1valy n\u00edzkou \u00farove\u0148 certifikace vy\u017eaduj\u00edc\u00ed prost\u00e9 prohl\u00e1\u0161en\u00ed k p\u0159ijet\u00ed adekv\u00e1tn\u00edch opat\u0159en\u00ed na ochranu \u00fadaj\u016f. Po zru\u0161en\u00ed t\u00e9to dohody mezi USA a EU se zd\u00e1, \u017ee americk\u00e9 spole\u010dnosti zde mohou nad\u00e1le p\u016fsobit pouze po p\u0159esunut\u00ed sv\u00e9ho s\u00eddla do Evropy. Rozhodnut\u00ed soudu znamen\u00e1, \u017ee koncov\u00fd u\u017eivatel by m\u011bl hledat evropskou alternativu slu\u017eby Mailchimp<\/strong>, kter\u00e1 mu zajist\u00ed ochranu osobn\u00edch \u00fadaj\u016f v souladu s GDPR.<\/p>\n

<\/div>\n

Pravidla ochrany soukrom\u00ed EU pro mimoevropsk\u00e9 spole\u010dnosti<\/h2>\n

D\u016fvodem rozhodnut\u00ed Soudn\u00edho dvora Evropsk\u00e9 unie v neprosp\u011bch \u0161t\u00edtu mezi EU-USA bylo neposkytnut\u00ed dostate\u010dn\u00fdch z\u00e1ruk pr\u00e1vn\u00edch p\u0159edpis\u016f USA pro ochranu \u00fadaj\u016f. Smluvn\u00ed dolo\u017eky o osobn\u00edch \u00fadaj\u00edch pou\u017e\u00edvan\u00e9 americk\u00fdmi spole\u010dnostmi jsou pova\u017eov\u00e1ny za platn\u00e9 pouze pokud jsou podpo\u0159eny dal\u0161\u00edmi z\u00e1rukami, kter\u00e9 vyhov\u00ed po\u017eadavk\u016fm GDPR.<\/p>\n

V ka\u017ed\u00e9m p\u0159\u00edpad\u011b mus\u00ed v\u0161ichni u\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00edc\u00ed slu\u017ebu Mailchimp nebo ostatn\u00ed americk\u00e9 slu\u017eby k zas\u00edl\u00e1n\u00ed e-mail\u016f informovat p\u0159\u00edjemce o mo\u017en\u00fdch rizic\u00edch p\u0159enosu \u00fadaj\u016f mimo EU a zajistit jejich v\u00fdslovn\u00fd souhlas s t\u00edmto p\u0159enosem.<\/p>\n

Rozhodnut\u00ed soudu v z\u00e1sad\u011b znamen\u00e1, \u017ee \u00farove\u0148 ochrany \u00fadaj\u016f (tj. ve\u0161ker\u00e9 p\u0159im\u011b\u0159en\u00e9 z\u00e1ruky, vymahateln\u00e1 pr\u00e1va a \u00fa\u010dinn\u00e9 opravn\u00e9 prost\u0159edky) po\u017eadovan\u00e1 pro p\u0159enos \u00fadaj\u016f z Evropy do t\u0159et\u00edch zem\u00ed by m\u011bla b\u00fdt adekv\u00e1tn\u00ed ochran\u011b, kterou zaru\u010duje Evropsk\u00e1 unie. Z tohoto d\u016fvodu, a proto\u017ee i p\u0159es platnost t\u011bchto ustanoven\u00ed nemus\u00ed existovat skute\u010dn\u00e1 rovnocennost kv\u016fli r\u016fzn\u00fdm pr\u00e1vn\u00edm syst\u00e9m\u016fm, vzd\u00e1lenosti a jazyk\u016fm, nemus\u00ed mnoho evropsk\u00fdch spole\u010dnost\u00ed d\u016fv\u011b\u0159ovat p\u0159enosu sv\u00fdch \u00fadaj\u016f americk\u00fdm spole\u010dnostem poskytuj\u00edc\u00edm e-mailov\u00e9 marketingov\u00e9 slu\u017eby<\/strong>.<\/p>\n

<\/div>\n

GDPR a e-mailov\u00fd marketing po zru\u0161en\u00ed \u0161t\u00edtu na ochranu soukrom\u00ed<\/h2>\n

V r\u00e1mci e-mailov\u00fdch marketingov\u00fdch platforem doch\u00e1z\u00ed k p\u0159enosu na serverech ve Spojen\u00fdch st\u00e1tech. Zpracov\u00e1n\u00ed \u00fadaj\u016f podl\u00e9h\u00e1 intern\u00edm americk\u00fdm p\u0159edpis\u016fm. Pro americkou spole\u010dnost je tedy obt\u00ed\u017en\u00e9 zaru\u010dit stejn\u00e9 standardy ochrany \u00fadaj\u016f v souladu s GDPR, jak\u00e9 m\u016f\u017ee garantovat evropsk\u00e1 spole\u010dnost. Pr\u00e1vn\u00ed syst\u00e9my platn\u00e9 v evropsk\u00fdch st\u00e1tech se v\u00fdraznou m\u011brou li\u0161\u00ed od pr\u00e1vn\u00edch syst\u00e9m\u016f platn\u00fdch ve Spojen\u00fdch st\u00e1tech. V r\u00e1mci ochrany soukrom\u00ed, stejn\u011b jako jinde, v\u017edy p\u0159eva\u017euj\u00ed vnitrost\u00e1tn\u00ed pr\u00e1vn\u00ed p\u0159edpisy<\/strong>.<\/p>\n

Rozhodnut\u00ed Soudn\u00edho dvora Evropsk\u00e9 unie pod\u00e1v\u00e1 pomocnou ruku evropsk\u00fdm spole\u010dnostem, kter\u00e9 byly v\u017edy zast\u00edn\u011bny americk\u00fdmi firmami, jako je nap\u0159. Mailchimp, kter\u00e9 p\u016fsob\u00ed v EU bez nutnosti dodr\u017eovat m\u00edstn\u00ed da\u0148ov\u00e9 p\u0159edpisy.<\/p>\n

Z\u00e1v\u011bry<\/p>\n

Bavorsk\u00fd \u00fa\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f ned\u00e1vno rozhodl v neprosp\u011bch spole\u010dnosti Mailchimp, proto\u017ee j\u00ed poskytovan\u00e9 z\u00e1ruky pro p\u0159enos \u00fadaj\u016f do Spojen\u00fdch st\u00e1t\u016f pova\u017eoval za nedostate\u010dn\u00e9. Americk\u00e9 spole\u010dnosti nebyla ulo\u017eena \u017e\u00e1dn\u00e1 finan\u010dn\u00ed pokuta, ale pouze jednoduch\u00e9 varov\u00e1n\u00ed, kter\u00e9 nicm\u00e9n\u011b p\u0159edstavuje precedens. P\u0159enos \u00fadaj\u016f do zem\u00ed mimo EU by m\u011bl b\u00fdt ve skute\u010dnosti pova\u017eov\u00e1n za nelegitimn\u00ed, pokud smluvn\u00ed ustanoven\u00ed nejsou doprov\u00e1zena dal\u0161\u00edmi opat\u0159en\u00edmi, kter\u00e1 umo\u017e\u0148uj\u00ed \u00fapln\u00e9 dodr\u017eov\u00e1n\u00ed GDPR<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Soudn\u00ed dv\u016fr Evropsk\u00e9 unie v \u010dervenci lo\u0148sk\u00e9ho roku prohl\u00e1sil \u00farove\u0148 ochrany osobn\u00edch \u00fadaj\u016f poskytovanou \u0161t\u00edtem EU-USA na ochranu soukrom\u00ed za nedostate\u010dnou. Podle rozhodnut\u00ed soudu nevyhovuje \u0161t\u00edt po\u017eadavk\u016fm GDPR. Mnoho americk\u00fdch spole\u010dnost\u00ed zpracov\u00e1vaj\u00edc\u00edch \u00fadaje evropsk\u00fdch u\u017eivatel\u016f (nap\u0159. Mailchimp, Active Campaign, Campaign Monitor a ostatn\u00ed poskytovatel\u00e9 marketingov\u00e9ho softwaru s p\u0159edn\u00edm postaven\u00edm na trhu, nap\u0159. Sendgrid, SMTP.com a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"g1_relation_tag":[],"class_list":["post-46834","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nGDPR 2020: Shrnut\u00ed na\u0159\u00edzen\u00ed EU po zru\u0161en\u00ed \u0161t\u00edtu na ochranu soukrom\u00ed<\/title>\n<meta name=\"description\" content=\"Se zru\u0161en\u00edm \u0161t\u00edtu na ochranu soukrom\u00ed mezi EU a USA ji\u017e nemohou osobn\u00ed \u00fadaje voln\u011b cestovat bez ochrany rovnocenn\u00e9 ochran\u011b podle GDPR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailchef.com\/cs\/gdpr-2020-shrnuti-narizeni-eu-po-zruseni-stitu-na-ochranu-soukromi\/\" \/>\n<meta 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